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Chapter 16
1.If you were the owner of a restaurant explain how you would use mobile marketing.
2.Discuss ways an internet site can collect and use information from its visitors. You may refer to the site of a hotel, restaurant, club, or a destination marketing organization when answering your question.
Chapter 17
1.How does a tourism destination determine what to promote and to whom it should be promoted?
2.Choose one of the psychological determinants of demand listed in Table 17–3 and describe a tourism product that is based on the determinant you have chosen?
Chapter 18
1.What is the purpose of a marketing plan? What happens if you do not do an annual marketing plan?
2.What is the relevancy of environmental factors to an annual marketing plan?
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